13 Social Media Best Practices For Marketers

Whether you’re a seasoned social media marketer or a novice, there’s one thing you absolutely need to know: social media best practices.

Being aware of the do’s and don’ts of social media marketing is essential to meeting your business objectives. Plus, it will make your decision-making process a whole lot easier!

To help you manage your social media channels in the best way possible, we compiled a list of 13 top social media best practices.

13 Social Media Best Practices For Marketers

1. Play to social media platforms’ unique strengths
2. Engage with your audience on a regular basis
3. A/B test different elements of your strategy
4. Cross-promote your social media profiles
5. Know the optimal publishing time
6. Round up essential content creation tools
7. Curate content for your social media channels
8. Tap into social media listening
9. Develop a crisis management plan
10. Invest in social media ads
11. Keep an eye on the competition
12. Keep it authentic
13. Stay up to date with industry news