20+ Social Media Tips From Top Marketing Experts
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As you can see in the image below, in the last couple of years the number of social media users increase by at least 9% every year.
This year, you really shouldn’t ignore your social media presence and simply share a couple of funny images or some interesting articles, expecting to gain new customers and generate orders with this “strategic social media plan”.
In order to create a social media marketing strategy for this year, you have to be authentic, honest, transparent, engage your audience, and personalize your client experience with your brand.
If you’re looking for the most important 2020 social media marketing tips, I’ve asked more than 20 marketing experts to tell our Hot in Social Media audience their tips & tricks for this year.
I’m sure you’ll find some useful social media marketing tips in this detailed article, so please don’t forget to share it with your colleagues and friends!
What are the Most Important Social Media Marketing Tip for 2020?
Dan Gingiss
Chief Experience Officer, The Experience Maker
Never forget that unless you are Amazon or Starbucks, no one wakes up in the morning hoping to see your marketing in their social media feed. So it better be relevant, timely, and not salesy.
The best strategy is to let your customers do the marketing for you; accomplish this by consistently providing remarkable customer experiences that they can’t wait to tell their friends, family and social media followers about. Simply put, a remarkable customer experience can be your best marketing.
Marji J. Sherman
CEO
Emoticon Analysis. Find a tool or manually find a way to analyze emojis.
These tiny little pics are not going away and they pack a lot of punch once you understand what they mean to the consumer. Sentiment analysis will look completely different by the end of 2020.
It’s unfortunately fallen to the background as it’s struggled to find an accurate way to score someone saying “Well done” in a positive way versus in a sarcastic way.
I used to work for a cancer hospital and it was insanely impossible to measure sentiment because every time the cancer hospital was mentioned, it scored negatively even though it might be a patient mentioning us in a rave review. Emoticon analysis brings sentiment back to the forefront and allows brands to look deeper into what emotions their content is hitting in their consumers.
Brands will be able to use this analysis to influence content across the entire digital space, using social media as a testing ground to see which content is pulling the emotional cords they want pulled.
Ted Rubin
Speaker / Author / Provocateur / CMO Photofy
It sounds obvious, but businesses are missing it: your employees are more important to the success of your company than you think. Employee advocacy isn’t just about having your employees share your company content on their social channels.
Empowering employees to be more than just mouthpieces for your brand is a way to go beyond advocacy — and benefit both your employees and your brand.
Give your employees the tools to create and share branded content (and if possible couple it internally with a powerful content management system and analytics package). It’s the perfect addition to existing brand social activities, and an incredibly efficient way to increase the scale and effectiveness of those efforts and content creation.
Empower Your Employees and They Will Power Your Brand… start thinking Employee Created Content, #ECC, NOT Employee “Generated” Content.
Stephanie Nelson
Owner/SEO & Social Media Maven
Interview your influencers. I get pitched by influencers a lot. All of the pitches are basically “you should work with me because I have a large number of followers”.
This isn’t enough. In the same way you wouldn’t pay to advertise in a magazine that doesn’t reach your audience, you shouldn’t pay an influencer whose followers don’t fit the audience you’re trying to reach.
Don’t be afraid to ask the questions to find out if they’re a match. Ask about the demographics of their followers, the age range, the breakdown of cities where their followers are located. All of this is easily located in their profile’s insights.
If there’s a good match with who you’re trying to reach, GREAT! Continue the conversation. If not, don’t waste your time or money just because they have a large number of followers. If those followers stand no chance of doing business with you, it’s not worth it.
Andy Crestodina
Co-Founder / Chief Marketing Officer
If you’re serious about engagement, you should be serious about video. Marketers who turn their cameras on are seeing huge engagement. Everyone else is watching their results slowly decline.
Rather than try to boost a post with paid, try buffing it up with a video. You may see even better engagement without the budget.
