Jan 24, 2017
29 Social Media Marketing Experts Share Their Best Advice
Social media marketing is a “must” that every little, medium or big company in this world will need to know in order to maintain their existing clients and acquire new clients. In 2017 every company that wants to have an online presence (and you really need to have an online presence this year, no matter, if you’re business, is only offline or just 50% online) need to have at least one social media account where they need to start growing an online community.
There are a lot of social media marketing useful tips that our Hot in Social Media community is sharing thru our blog weekly but, because we are at the beginning of a new year, we have something special for our loyal readers.
29 of the most known social media marketing experts share their best advice for you, in this 4300+ word article that you can bookmark and come back, again and again, to be sure not to forget something important.
I want to say a big Thank You, to all these social media marketing experts who were so kind and send me their best advice to share it with our Hot in Social Media community.
Don’t forget to read the other 2 article with the answers from these social media experts regarding the social media prediction for 2017 and also the top 3 social media most useful networks.
2017 Digital Marketing Predictions From 24 Marketing Experts
27 Expert Opinions About The Top 3 Social Media Networks in 2017
Please recommend to our audience the most important and useful social media marketing tip for 2017
Donna Moritz
Visual Social Media Strategist and Founder of Socially Sorted
www.sociallysorted.com.au/blog
Donna is the founder of Socially Sorted where she helps brands and businesses get more traffic, shares and sales with visual social media and content strategy.
Answer:
Don’t get caught up in all the trends and ever-changing social media platforms — they’re just part of the bigger picture and what works for someone else may not work for you. Focus instead on creating quality, core content on a platform that you own (your blog/website, podcast or video) that helps solve your audience’s biggest challenges. Use it to grow a quality, engaged email list of people who are interested in what you have to share. When you survey and ask your audience about how you can help them, your content, social platforms and sales processes all fall into place and the latest algorithm change on the latest social platform will have much less impact on your marketing strategy.
Anna Bennett
Pinterest Marketing Expert
Anna Bennett is a power influencer and social media strategist. She is the owner of White Glove Social Media and co-founder of True North Marketing.
Answer:
In 2017 Pinterest will continue to focus on finding ways to help users take action on Pins.
The trend for businesses is to make sure they create content ( including short step by step, to the point helpful videos) for their audience designed to help them improve some part of their lives. Strong visuals with helpful information are the key. The information they can take some of the action on to make their life easier, better and more enjoyable is Pinterest’s mission.
As a business you align with Pinterest’s own direction when you design images that are; primarily helpful or inspiring and that can be acted upon. Some examples would be; DIY, how to’s, checklists, step by step tutorials and so forth. Just recently Pinners can add feedback, notes and photos to help others try it too. There’s not a ton of conversation going on within Pinterest so Pinterest is looking to increase ways to get that interaction going. Another way to increase engagement is to make sure you publish content that is relevant to your target audience months before an event or holiday because Pinterest users are trend seekers.
And finally, on Pinterest, it still does come down to getting your images right. That means your images need to be at least 800 x 2300 size, also include some text overlay, your logo and brand colors & fonts.
Mike Allton
Content Marketing Practitioner
The Social Media Hat — www.thesocialmediahat.com
Mike is a Content Marketing Practitioner, Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.
Answer:
My most useful and actionable tip for 2017 is: Find A Way To Incorporate Video Into Your Marketing.
Whether it’s pre-recorded video or live broadcasts. Whether you’re interviewing other experts or sharing your own expertise. Whether you’re demonstrating products or answering questions… every business can and should benefit from the use of video.
Video content is not only native to social media, but can then be repurposed as blog post material, embedded landing page content, and so on.
Lee Odden
CEO
TopRank Marketing — www.toprankmarketing.com
Lee leads a team of top digital marketing consultants that help top B2B and consumer brands grow demand and revenue. Lee evangelizes an integrated approach to search, social, influence and content marketing at events around the world and on toprankblog.com.
Answer:
“Tell me and I forget, teach me and I may remember, involve me and I learn.” Benjamin Franklin. Find a way to involve your social communities in marketing content creation and you’ll not only build an army of activated advocates for your brand, but you will tap into content and media creation expertise far beyond what you can produce in-house.
Brian Carter
Keynote Speaker, Author and Digital Marketing Consultant
With 17 years experience, Brian is one of the leading authorities in the world on how to get organizations bigger online results. He is the #1 bestselling author of four social media books and has worked with and keynoted for companies that include NBC, Microsoft, Salesforce and many small businesses.
Answer:
If there’s one critical thing to do in social media marketing that I’m not sure everyone is doing enough, it’s <testing enough new content often enough.> You can only learn and improve as much as you try new things. If your posts or ads aren’t that diverse, your results will be pretty similar all the time. But if you try a lot more different things and look at the results, you’ll learn quicker which direction is better. What your customers like most. What gets you the biggest return on your time and money.
So, what new things have you tried this week or even this month?
What did you learn last month? How much is your metrics improving? How much bigger is your engagement rate than it was last year? How much bigger are your CTR’s? How much lower are your cost per leads? How many more conversions are you getting for a lower cost per conversions?
Test more stuff! For a very short cool video on this, check this out: https://www.facebook.com/digitalmarketingscience/videos/1375167252535059/
Ted Rubin
Social Marketing Strategist and Keynote Speaker
Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
Answer:
Engage, Interact, and Build Relationships. 2017 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy communicators. Most often we don’t even pay attention to who we are talking to other than via the data we collect (and even that’s a maybe). In order to fix this and really start to benefit from social relationships (both as individuals and as companies), we need to start “looking people in the eye digitally.” We don’t need to fit our world to digital, we need to fit digital to our world.
Jenn Herman
Founder of Jenn’s Trends and the World’s Forefront Blogger on Instagram Marketing
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Yahoo Finance, and numerous other podcasts and publications. She is the author of “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by- Step Guide to Creating a Social Media Strategy”.
Answer:
My single best social media tip is to be strategic. Every single post on any platform should support your social media goals and fuel those rewards. Every post should have a purpose. If you don’t know what those goals are or what you’re trying to achieve, then your posts aren’t serving you any real benefit. Determine that strategic plan and post accordingly to see real results this year.
Pam Didner
Content Marketing Expert /Author /Speaker
Pam Didner is a marketing consultant, author and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She now leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation and media outreach on a global scale.
Answer:
Really know your audience well. We all use social media to market to our customers. We should also use social media to serve them.
Julia Campbell
Digital Marketing Strategist
Julia Campbell helps her mission-driven clients find their audience online, using websites, email, blogs and social media marketing strategies.
Answer:
Be authentic, and always go for quality over quantity. Quality content gets comments, gets shares, and gets bookmarked for later. You cannot beat the Internet on quantity. Don’t simply add to the noise and the clutter. Speak to your audience about what they are interested in, and be genuine above all.
Randy Milanovic
CEO
Randy Milanovic is an entrepreneur, marketer, author and blogger of online marketing & SEO. A 4x author, he’s also a stage IV Cancer Survivor who has been seen in: forbes.com, business2community.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com, the CTV News, and recently, the was featured nationally in the Financial Post Magazine: Entrepreneur/Innovator edition, the article titled: Keep Running.
Answer:
Instant articles, AMP and the like are going to massively impact your social and business information options. Those articles with the little lightning bolt are super fast — because they are not on your site — they are within the platform. ‘Why worry about that?’ you might ask… until you see that starting within the app as opposed to visiting your site opens the opportunity for those platforms to insert ads within your content as much as they like.
Every article you write on your blog can become a delivery vehicle for advertisers (even competitors) to insert advertising directly within your content. Again, while never visiting your site. The opportunity for Google, Facebook and LinkedIn to transform the web into a 3-app online world and relegate your website to the shadows is immense. Keep an eye on this.
Ian Cleary
Founder
Ian is a marketing tech guy who founded RazorSocial and he helps companies take advantage of marketing tech to become more effective and efficient. He specializes in social media and content marketing.
Answer:
Build a strategy for live video. Video will continue to get more reach and will grow massively. Don’t go into 2017 without a strong video strategy.
