What is a Podcast?
A podcast is a set of digital audio files that are accessible on the Internet either for present or future consumption. To make this possible, users have to subscribe to the podcast to receive alerts and notifications when digital files have recently been uploaded.
If people were to describe a podcast, it’s like a talk radio show on which listeners can download and listen anytime of the day. Instead of having to catch the live broadcast, listeners can simply enjoy the freedom of listening to the talk wherever and whenever they want.
The latest podcast stats have reported that podcast consumption has risen steadily over the past few years. Today, more people are falling in love with this entertainment and educational medium.
Because of this, the format has become a powerful marketing strategy in which customers can subscribe, download, and communicate with fellow audiences. These audio shows are a tool for brands and businesses alike to create a story that would resonate and bring value to their customers by using their products or services.
The Relevance of Podcast Marketing in Today’s Global Market
Marketing strategies are continuously evolving to cater the changing demands of various audiences due to emerging trends. With this, marketers and businesses alike must keep up to stay afloat and relevant in this highly competitive market.
With various facets of businesses transforming daily, brands have to adjust their practices and create new ones to seize growth opportunities, boost brand awareness, increase conversions, and secure the return on investments.
Nowadays, it seems that marketing strategies are centered more on presenting visuals to the general public. From advertisements to content creation, customers are bombarded with various kinds of information of products and service offerings.
However, by using audio marketing tools like podcasts, your business may be able to break through the noise and allow your target audience to enter into the listening experience. Likewise, by creating a story, you may offer your customers a unique invitation to learn about your business and effectively market your eCommerce brand.
Definitely, social media posts, newsletters, SMS, and videos are all great channels to promote brand awareness and reach potential customers. Nonetheless, podcasts are more intimate, show your company’s personality and at the same time, bring out a personal touch to any marketing campaign.