9 Content Strategies to Take Your Business from Good to Great in 2019
Do you know that 86% of all experts working in B2C marketing site content as their primary focus? Two main reasons have driven marketers to the creation of content strategies — it’s cheap and self-sustaining.
Focusing merely on selling particular products takes a lot more planning and funds. Content, on the other hand, can influence every campaign and project development plan of yours.
Standing out thanks to a good content strategy is exceptionally easy. How easy exactly? 63% of all brands don’t have a content plan even for longer-term goals.
If you want to take your business from good to great, try out these 9 content strategies:
1. Make your point with CTAs
Picking the right platform for content posting isn’t easy. In most cases, this will be a combination of different “fronts” where you will have to expand your influence. With all the outbound marketing knowledge, you won’t be able to “take off” without a well-devised content strategy.
Posting content regularly not only informs people about your existence, but also showcases the benefits of your business. There is no better way to gauge interest in these benefits than with CTAs.
A common mistake many marketers make is avoiding to use CTAs to target their audience. It’s a false assumption that calls to action are only meant for PPC campaigns on Google and Facebook. If included properly, CTAs can bring you the following benefits:
- Less chances for readers fatigue. The reader won’t have to find the meaning, as every section will be highlighted by clever use of the imperative voice.
- A dynamic tone. Nobody likes to read blog posts that are merely informative. Alternating between a period of monotonous, informative copy and short CTAs makes the content interesting to read.
- Clarity. Even though written content is supposed to be interesting to read, some people just skim through a blog post to find out more about you. Have bolded sporadic CTAs to send the message to these “less enthusiastic” readers.
And the best thing about CTAs? They can be inserted everywhere. People do have awareness about the marketing purpose of calls to action, but they can’t deny their effectiveness. It’s paramount that you insert them into your content on social media.
Adding even sporadic CTAs to your Facebook page posts increases click-through rate by as much as 285%. It’s an increase in traffic that your content strategy desperately needs.
2. Establish brand consistency and increase awareness
The role of content is primarily informative. It gives people a short, but comprehensive overview of your business and what can it do for them.
Some marketers even call the establishment of services and solutions the “purpose” of an inbound marketing strategy. Why is adding purpose to your content strategy so important then? It’s because it establishes brand consistency.
With brand consistency comes a reputation that increases your popularity and loyalty with customers. When spending money on products or services from their favorite brands, 43% of customers are willing to spend more. How can you create consistency through your content then?
- Establish a tradition. For example, posting an infographic about marketing every Tuesday and Friday is a good idea. People don’t just connect visual aspects to a brand. Consistency is created with actions and decisions that are solely yours and set you apart.
- Use a unique logo-colorway-font scheme. There is a limited number of fonts and colors, and you can only get so creative with a logo. The key is making a combination and inserting small additions to “trademark your content.” Think of things like adding your logo into brand video, having the same color scheme on all your infographics. Even the same image filters on Instagram photos will do.
- Maintain the same tone in blog posts. Your words are the best and clearest way to communicate with customers. Once they get to know your brand, they will develop expectations related to the way you communicate. To not let them down, never change your “writer’s personality.” Instruct your writing team on the basics. If you haven’t got a team, you can use the aid of an assignment help service like Ggrade Miners and many others. Establishing a business relationship with a professional college paper writer is also a good idea.
- Have a consistent schedule. Even if you’ve branded all your content, consistency is only achievable if you produce new content on a regular basis. Don’t oversaturate nor take too long. Experiment and find the right posting frequency.
Brand consistency is an integrated content strategy as it adds strength to your words. It expands the visual aspects of your products and services, adding credibility to your content. But what happens when you face a shortage of content to post?
3. User-Generated Content should be your major focus
Do you know that 50% of customers enjoy when brands guide them on what kind of content they create?
As improbable as it sounds, consumers were never more willing to provide brands with User Generated Content (UGC). It is your job to use this willingness and grow your business with a constant influx of relevant content.
Why is something created by other users to enticing to people? For two reasons in particular:
- It doesn’t have a “marketing feel.” Since real people have created it, others will find it easier to establish contact with you. Brands that seem more human and communicative towards their customers are more popular.
- UGC gives you the options to plan in advance. If your brand is global, for instance, you can have customers from all over the world send you pictures on social media. With thousands of photos to choose from, you will have material to post for months.
4. 80% visual — 20% written
No, this doesn’t mean you should disregard written content. It should be the main staple of your content strategy.
Blog posts give important insight and educate readers, but it’s just that too much reading is tiring. That’s why you should make the majority of your post content purely visual. According to scientists, our brains process visual content more than 60.000 times faster than words.
- If you’re writing an important blog post, you can use images with quotes and small previews to create the hype. Doing this several times before posting will make each written post more popular.
- Visual content is also useful when you’re short on inspiration. Take, for instance, statistical data from all blog posts and convert it into an engaging visual infographic.
- It’s easier to create a consistent content strategy with visual content. You can post it much more often! The frequency of posting interesting images, videos and other types of content strengthen the online presence of your business.
