Available in over 150 countries, TikTok launched in 2016, but in 2018 the app gained a lot of popularity among young people, and became the most downloaded app.

In 2020 TikTok is one of the most popular social media apps, allowing users to create up to 60 seconds videos that they can share with the world.

If you are a brand and want to reach Gen Z’s attention, you must plan a TikTok marketing strategy for your brand.

In this article, you’ll learn 7 powerful ways to use TikTok marketing for brands in 2021.

Table of contents

  1. Define your goals
  2. Create your account
  3. Create a hashtag challenge
  4. Create content for your audience
  5. Cross-promote your videos.
  6. Create TikTok Ads for more exposure
  7. Analyze your performance

Social media platforms have amazing business potential. To be able to unlock it, you need a social media marketing strategy that’s both tailored to your needs and successful.

Not sure how to create one?

We’re here to help!

Social media’s ability to drive revenue grows stronger every year.

In 2019, marketers generated a whopping $39B in revenue through social media — that’s over $12B more compared to just 2016.