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Available in over 150 countries, TikTok launched in 2016, but in 2018 the app gained a lot of popularity among young people, and became the most downloaded app.

In 2020 TikTok is one of the most popular social media apps, allowing users to create up to 60 seconds videos that they can share with the world.

If you are a brand and want to reach Gen Z’s attention, you must plan a TikTok marketing strategy for your brand.

In this article, you’ll learn 7 powerful ways to use TikTok marketing for brands in 2021.

Table of contents

  1. Define your goals
  2. Create your account
  3. Create a hashtag challenge
  4. Create content for your audience
  5. Cross-promote your videos.
  6. Create TikTok Ads for more exposure
  7. Analyze your performance

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Social media platforms have amazing business potential. To be able to unlock it, you need a social media marketing strategy that’s both tailored to your needs and successful.

Not sure how to create one?

We’re here to help!

Social media’s ability to drive revenue grows stronger every year.

In 2019, marketers generated a whopping $39B in revenue through social media — that’s over $12B more compared to just 2016.


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Whether you’re a seasoned social media marketer or a novice, there’s one thing you absolutely need to know: social media best practices.

Being aware of the do’s and don’ts of social media marketing is essential to meeting your business objectives. Plus, it will make your decision-making process a whole lot easier!

To help you manage your social media channels in the best way possible, we compiled a list of 13 top social media best practices.

13 Social Media Best Practices For Marketers

  1. Play to social media platforms’ unique strengths
  2. Engage with your audience on a regular basis
  3. A/B test different elements of your strategy
  4. Cross-promote your social media…


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Twitter had 151 million monthly active users in the second quarter of 2012 compared to 330 million in the first quarter of 2019, which is when Twitter last reported their number of monthly active users.

According to Twitter, the new key metric to be monitored from now on will be the monetizable daily active users.

And things don’t seem to be looking too shabby for them in that department.

Although Twitter had seen a 4% drop in the number of users from 2017 to 2019, as I mentioned in this article about the most interesting social media findings of 2019, 2020 is a whole different story. …


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Cyber-crime is currently one of the biggest challenges facing businesses today. In fact, in the whole world, there is a new cyber-attack every 39 seconds! Well, a majority of small to medium-sized business (SMB) owners think that their businesses cannot be attacked by cybercriminals as there is “not much to steal”. This is quite an unfortunate misconception!

Studies have shown that SMBs have become major targets by cybercriminals. According to the Federation of Small Businesses, in every 5 SMBs, one has faced a cybercrime in the last two years. The vulnerability is owed the fact that SMBs tend to focus little efforts on cybersecurity. …


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Ever since Facebook launched Facebook Live Broadcast at the beginning of 2016, influencers and companies have been jumping on the bandwagon, trying to engage with their audience and gain new followers or customers.

And it’s no wonder. A live video is a great way to reach your audience in a real, down-to-earth way, showing you’re up for open communication and gaining their trust and appreciation.

As opposed to YouTube, where most videos tend to look very professional, are highly directed or follow a cookie-cutter format, Facebook Live has a more relaxed feel to it, and is — of course — live (during its live streaming), which allows you to communicate with your viewers on the spot. …


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Almost six months since the COVID-19 outbreak began, new marketing strategies are starting to crystallize. Many of us have adjusted to working from home, found new ways to communicate remotely, and adapted brand messages to fit the situation. So it’s finally time to answer the question: What comes next? What will post-COVID marketing look like?

During the first half of 2020, distinct trends emerged in digital marketing strategies. Those trends have been analyzed in detail as part of a coronavirus marketing survey by Easypromos, a rising martech platform based in Europe.

Let’s take a look at how brands are responding to COVID-19, the biggest challenges they face — and what all of this means for post-COVID marketing strategies. …


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The social media giant that we all know as Facebook was born over 16 years ago in a college dorm room at Harvard and is now boasting 1.73 billion daily active users, with $17.74 billion in revenue for the first quarter of 2020, according to the Q1 2020 reports released at the end of April.

But how was it all born?

Who was the first Facebook user and who created the first Facebook account?

And where are the first Facebook users now?

If you’re curious to know who created the 1st Facebook account and who are the people that followed, check out our list below. …


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During hard times like the one we’re living into, profitability is not seen by many as a critical marketing element. Advertising might be tricky when everyone is thinking about safety and about caring for loved ones, especially after the elderly.

This is the reason why showing support and empathy for others or even for other businesses will help companies flourish even more after the crisis. Inspiration can come from many places, and you can create your version of communication strategy by having a look at what other brands did.

Brands may face a communication crisis at least once in their history. The worst-case scenario might happen when anyone is expecting the least. But what about a global crisis, almost like a dystopian scenario in which is nobody’s fault, but everyone’s suffering? …


- 15 Tips from an Experienced Professional-

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Now that we have a world pandemic on our hands and we have to obey social distancing rules, many of us have found ourselves obligated to work from home, whether we want to or not.

And while for some working from home might sound like the dream, especially for us introverts, it doesn’t come as naturally or as easily as it probably seems.

Many people are used to working in an office setting, and changing that all of a sudden definitely takes some adjustments, especially under the current circumstances when we’re under a lot of stress and maybe our partners are working from home as well, and perhaps we also have kids to take care of. …

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Hot In Social Media

Hot Social Media Tips and News for the Social Generation.

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