AI Tools for Marketers in 2024 recommended by 20+ Marketing Experts

Hot In Social Media
4 min readFeb 23, 2024

The integration and use of artificial intelligence (AI) tools have become a must in the digital marketing sector and are already a “game changer” for companies of all sizes. AI tools are no longer just a fad or a luxury but a necessity and welcome help for building diverse online marketing strategies as efficiently and creatively as possible.

Artificial intelligence (AI) is essential in many business aspects nowadays, with more and more AI Tools for Social Media, content marketing, SEO, design, etc., being developed. There is currently a diversity of AI instruments for social media networks that help you accomplish all kinds of tasks, from generating content, images, and videos based on texts introduced by users to the best social media management tools that help you manage social media efficiently.

Many marketing experts and managers have already confirmed that using AI tools in the marketing sector is one of the most important digital marketing trends for 2024.

But what are the best, most efficient, and cheapest AI tools for marketers?

20+ experienced marketers have answered this question for me and you can find their reasoned answers below in this roundup article.

I’d like to use this opportunity to thank everyone who sent in their answers and wanted to help both those who work in the marketing sector and entrepreneurs who want to use AI tools for marketers but don’t know which are the best tools for their needs.

If you’ve found at least one AI marketer tool that you like and are planning to use, don’t forget to share this article on your social media so that this information can also reach your friends, coworkers, or partners.

What AI Tools for marketers do you recommend in 2024?

Neal Schaffer
Marji J. Sherman
Miruna Dragomir
Radu Mirea
Virginia Zuloaga
Keri Jaehnig
Stephanie Nelson
Donna Moritz
Lilach Bullock
Andy Crestodina
Jacob Shipley

Julia Campbell
Ravi Shukle
Jeff Korhan
Laura Trif
Timothy Hughes
Adina Jipa
Christina Garnett
Gini Dietrich
Ingrid Kibler
Ted Rubin

Neal Schaffer

President — PDCA Social

www.nealschaffer.com

There are a few “platform” tools that are emerging from the explosion of AI tools we have seen. A few of these tools that I would recommend are:

  • Perplexity.ai as a true AI search engine
  • CastMagic as a way to intelligently repurpose audio and video into textual content
  • OpusClip to repurpose long-form video into short-form video
  • Descript for audio and video editing
  • Jasper for AI content generation

Marji J. Sherman

CEO — The MJS Brand

www.marjijsherman.com

My tech stack includes Canva, Grammarly, ChatGPT, Lumen5, Hootsuite, SEMRush and Hubspot. Canva constantly keeps ahead of AI updates, adding new magical tools to its belt every day. It’s a perfect tool for creating any piece of traditional marketing, as well as any digital marketing content. Canva can even post your content for you, making it a one-stop shop for some small businesses.

  • Grammarly is my number one recommendation for clients, even clients who believe they have perfect grammar. Grammarly has a Chrome extension and Mac app that seamlessly ties into your emails, Google Docs, presentations, and more. They also have a new tool, allowing users to have Grammarly AI write for them.
  • ChatGPT is one of the misused AI tools, but when used effectively, it can add immense value to a business. I recommend using ChatGPT primarily for research purposes. I do not recommend using it to write blogs or other valuable content for your brand unless you aim to spend a long time rewriting it.
  • Lumen5 is an excellent video tool, again, when you use it correctly. When Lumen5 is misused, your audience will immediately recognize the AI component and disengage. Use Lumen5 to fill gaps in your skillset rather than just letting it run the show.
  • Hootsuite is a perennial favorite because they are excellent at staying ahead of social media and digital marketing trends and ensuring its software can do all of the latest things. One helpful tool is their hashtag finder, which automatically sources hashtags for your post, and it has one of the best predictive schedulers.

HubSpot has been using AI since before AI was trendy. Email automation, in itself, is a form of AI. While HubSpot can do many powerful things, I encourage clients to use their email marketing tool and landing page generator the most. Most email marketing strategists I write end up in a Hubspot somewhere because it’s a trusted tool many large corporations worldwide use.

The most important thing to remember is that AI is machines behaving like humans; it is not a human. You are still desperately needed to double-check AI’s work. Please don’t rely 100% on AI; always ensure there are human touchpoints for review along the way.

Miruna Dragomir

CMO — Planable

www.planable.io

Pitch integrated AI beautifully. Marketers do a lot of presentations and in Pitch, you can get a pretty neat starting point by prompting their AI about what you’re looking to say.

Superhuman also integrated AI to help you get through those emails faster. It can adapt your tone of voice and craft a reply you only have to tweak.

We’ve also launched Planable AI to help marketers create those social media posts faster. Ask it to tweak your copy, generate posts, add relevant hashtags, adapt to each social media network, and so on.

An extra tip: as we’re integrating AI more into the marketing workflows, I suggest marketers take the time to explore all the possibilities it offers. And because there are so many different opportunities, ensure the team helps each other explore them. We’ve been doing sharing sessions about ways to use AI. We each share tricks we’ve discovered and brainstorm new ways we can use it. We plan to do this once a quarter to make sure we’re constantly learning from each other.

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