Clever Ways To Use Facebook Groups For Marketing Your Brand

Clever Ways To Use Facebook Groups For Marketing Your Brand

Engage with Existing Groups

Choose Your Groups Carefully
To find groups relevant to your target market, just search on Facebook for related terms. Once you’ve found a few groups to join, Facebook will start to suggest other similar options. The best Facebook groups are moderated well and with their users in mind. This means posting links or promotions is either forbidden or only allowed on certain days. Without these guidelines in place, groups can quickly become filled with spam and are unlikely to attract and retain group members for long. Vet groups carefully in order to find communities that address effectively your customers’ interests and needs.

Start a New Group

Determine the Purpose of Your Group
Starting your own group takes a lot of work but means you can tailor the purpose of the group exclusively to the needs of your brand and your customers. You could start a dedicated group for customer inquiries in order to provide truly responsive customer care. You could show customers how much you value them by creating a group exclusively for people who have made a purchase from you or who buy regularly. Whatever direction you choose for your Facebook group, be sure to set privacy settings, oversee membership and moderate comments so the group experience is exceptional for everyone involved.

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