For A Successful Digital Marketing Strategy in 2019 Apply All These 10 Components
Whether you are the owner of an established business or you are just getting started in promoting your company in the digital world, it is vital that you follow specific steps to reach a successful digital marketing strategy.
An optimized website, an engaging social presence, and an email newsletter are three of the most popular components of a digital strategy, but there is a lot more that is required in order to acquire new sales, close more clients and customers, and unlock your fullest potential.
Critical Components For A Successful Digital Marketing Strategy in 2019
1. Your website is search engine friendly
Everybody knows how important a search engine optimization (SEO) strategy is. How effective is your SEO campaign? Are the pages of your website ranking on the first page of Google in the top three spots yet? If not, what can you do to improve their placement in the major search engines like Google, Yahoo, and Bing? Optimize your title tags, meta descriptions, and website content to include relevant keywords. Increase the length and quality of your blog posts, and include images as well. Use SEO tools like Moz or SEMrush to help you if you’re having difficulty handling it on your own. As you should already be aware, Google’s recent algorithm change favors websites that are optimized for mobile — so if your website isn’t mobile-friendly, then you better fix that sooner than later before you completely disappear from the search engine results pages (SERPs).
2. Your keyword strategy is well researched, created, and executed
Your website will have a hard time ranking high on the SERPs if relevant keywords are not properly placed throughout your content. Each page on your website should have its own group of keywords that relate to its unique topic, product(s), or title. It isn’t enough just to create a keyword strategy one time when you initially launch your website. As time passes and keyword difficulty changes, revisit your current strategy and adjust it the way you need to, especially if your current one is not working as originally anticipated.
3. You must have a blog on your website that you regularly publish to
A company blog is important for so many reasons. Regularly publishing content on your website is the main way of increasing your authority in the industry and showcasing your expertise on all things related to your business and niche. Use your blog to write high quality and engaging content (with relevant keywords added in) that will be found and considered valuable by your target audience. Blog posts are also a great way to rank for high or low-volume keywords that your ideal consumers are searching for. When you eventually rank for these keywords, your website traffic will increase and new potential business will be piling in as a result.
4. All of your business’s branding should be consistent across the internet
Branding is extremely important for marketing purposes but also for business in general. Consistent branding will boost your brand awareness and trustworthiness to anyone scoping out the credibility of your business. Ensure that no matter who finds your company on whichever platform, your messaging, content voice, and imagery are the same. Especially if your company has been in existence for a long time and things have changed over the years, make sure that your logo image is updated wherever your brand appears online.
5. You interact and engage with your social followers
Simply posting to Facebook, Twitter, Instagram, or Pinterest is not enough. It is crucial that you actually engage with your followers by replying to their questions, favoriting or liking their comments on your posts, and responding to their direct messages. Social media is a way to boost your customer service or lead generation skills because every person who “likes” or follows your page is a potential customer or client. Do not let them fall to the wayside by failing to engage with them when they leave you feedback or ask you something about one of your products or services.
