How to Sell Products and Service via Social Media Marketing to Millennials

  • They have a high sense of self-entitlement.
  • They hate advertisements.
  • They want a purposeful life and a collaborative work culture.
  • They need solutions to their problems but always compare things before they commit.
  • They like stuff that are truly personalized for them.
  • They are always looking for “the next big thing”.
  • They love to watch not read.

1. Personalize Your Campaigns For Different Audiences

  • Gather data about the users and segment your users based on their interests and needs. You can use a tool like Survey Monkey to gather the required data.
  • Create content for every segmented audience type like Segment A might prefer to watch a “how to” video while Segment B might be interested in a webinar.
  • Use Facebook custom audiences to send messages directly to segmented prospects.
  • Pick employees from your team who share the same attributes as your target audience and develop dedicated content for them. Ask your employees to share the content on their social networks.
  • Remember personalized and great customer service equals excellent marketing so don’t leave any chance to strengthen the bond you share with your customers.

2. Choose Minimal Design

3. Sell Products Directly on Social Channels

4. Leverage The Power of Ephemeral Content Marketing

  • You can reach a wide variety of audiences by sharing ephemeral content on channels like Snapchat, Instagram and Facebook.
  • Preparing ephemeral content takes less time but generates a good overall ROI.
  • Picture storytelling is an amazing way to convert your prospects into loyal followers.
  • You are able to generate an immediate response from your prospects.
  • Prepare a plot for your story and make your product the medium that helps the hero achieve success. Remember, the hero in your story should be your audience so that they are able to portray themselves in the story and understand how using your product can help them solve their problems.
  • Take the help of influencers to publicize your story because without influencers you won’t be able to attract many audiences.
  • Test the success of your campaigns and continue optimizing them for greater accuracy.

5. Millennials Love Experts! Act Like an Expert and Discuss Solutions With Them

6. Speak Their Language and Say The Truth

7. Win The Hearts of Younger Viewers With Video Marketing

  • Decide on your KPIs and campaign goals before you get started.
  • Choose the platform you wish to create videos for depending on the targeted buyer persona.
  • Decide on the type of video you wish to produce like product reviews, product demos or video ads.
  • Make use of video marketing platforms like Brightcove. It’s easy and you can save a lot of time creating and promoting your videos.
  • Decide on the length of the video depending on the platform you choose. YouTube videos are generally longer when compared to Instagram. If you are promoting on YouTube or Facebook, the ideal video length should be between 1–2 minutes and if you are promoting on Twitter or Instagram then it should be between 30–45 seconds.
  • Use Facebook live and Instagram lives to reach massive audiences in a shorter span of time. The On Base team made use of Facebook live to share product demos.
  • Make sure your videos are mobile friendly.
  • Add a proper description, title, and tags for each video.
  • Make sure the introduction of the story is really engaging.
  • Always include a call to action and use a professional voice.
  • Use A/B testing to further optimize the efficiency of your video.





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