How to Write Your First Influencer Marketing Strategy in 6 Steps

How to Write Your First Influencer Marketing Strategy?

Step 1: Understand your goals

Step 2: Understand who are you trying to influence

Step 3: Research the influencers

  • what does your brand want to say?
  • what is the audience interested in?
  • which influencers could help you both convey your message and reach your audience?
  • what do these influencers care about?
  • how can you catch their attention and persuade them to work with you?
  • do you have something unique to offer?
  • how can you pay them for collaborating with them — with the help of money or with something else (we’ll focus on that more later)?

Step 4: Find the influencers who already help your brand

Step 5: Learn how to negotiate

Step 6: Do your best to make the content good

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