Most Popular TikTok Beauty Trends in 2024
TikTok has become a major influence in the beauty industry, transforming our routines with viral trends and hacks that everyone wants to try. From skincare secrets and haircare tips to stunning makeup looks and creative nail art, TikTok’s beauty influencers are setting the pace. In this article, we’ll dive into the latest TikTok beauty trends, showcasing the tips and tricks that are making waves. Whether you’re looking to perfect your skincare regimen, refresh your hairstyle, or find inspiration for your next manicure, these trending TikTok tips are sure to elevate your beauty game. Get ready to discover the most popular and effective beauty trends that TikTok has to offer!
- Pretty
- OOTD
- Then & Now Makeup
- Clean Girl Makeup
- Beauty Must-Haves
- Glass Skin With Korean Skincare
- Dermatologist-Recommended Skincare Routine
- Mermaid Waves
- ’90s Haircuts
- Summer Hairstyles
- Glass Nails
- Celebrity Lookalike
- Who’s Most Likely To, Couples Edition
- Beautiful Landscapes
Most Popular TikTok Beauty Trends in 2024
1. Pretty
One of the most captivating trends on TikTok is the simple yet mesmerizing showcase of stunningly attractive people. These videos, often captioned with words like “pretty” or “gorgeous,” feature still shots and short clips of beautiful women and men, celebrating natural beauty and aesthetic appeal. Whether it’s the flawless makeup, striking features, or simply the charisma of the individuals, these videos are a visual treat that leaves a lasting impression.
2. OOTD
Another popular trend lighting up TikTok is the “Outfit of the Day” videos, often set to catchy remixes like the upbeat version of the song “Maneater.” In these clips, users, typically stunning fashionistas, dance and twirl to showcase their stylish ensembles. This trend is all about celebrating personal style and creativity, inspiring viewers with fashion ideas and the confidence to express themselves through their outfits. Whether it’s casual chic, bold streetwear, or elegant attire, these videos offer a daily dose of fashion inspiration that’s both fun and engaging. If you’re interested in TikTok fashion trends, check out the article I wrote on that specific topic.
3. Then & Now Makeup
A fascinating trend on TikTok highlights the evolution of makeup styles through different stages of life. In these engaging videos, creators showcase how their makeup routines have changed over the years. The same creator appears as both her current and past self, applying makeup as she did then and now, while humorously critiquing and observing each version. This trend not only offers a nostalgic look at past beauty habits but also provides insights into how personal styles evolve. It’s a delightful mix of self-reflection and beauty tips, perfectly capturing the essence of TikTok makeup trends.
4. Clean Girl Makeup
The “Clean Girl Makeup” trend on TikTok is all about achieving a fresh, natural, and effortlessly polished look. This aesthetic emphasizes minimalism and simplicity, focusing on glowing skin, subtle highlights, and soft, neutral tones. TikTok creators share their step-by-step routines to nail this look, from skin prep with hydrating products to light foundation, fluffy brows, and a touch of lip gloss. The goal is to enhance natural features without heavy makeup, resulting in a radiant, no-makeup makeup look that’s perfect for everyday wear. This TikTok creator shows how she does her clean girl makeup and where she thinks many people go wrong when trying this style of makeup.
5. Beauty Must-Haves
A standout trend on TikTok revolves around beauty must-haves, where creators highlight essential products that have transformed their routines. These videos showcase a variety of skincare, makeup, and hair care products, often with detailed reviews and demonstrations. From cult-favorite serums and must-try mascaras to game-changing hair tools, TikTok influencers share their top picks that they swear by. This trend not only helps viewers discover new products but also offers genuine insights into why these items are considered essential. It’s a treasure trove of recommendations, helping beauty enthusiasts find their next favorite product.
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