The Most Effective Types of Social Media Advertising You Need to Know in 2019
According to the research by an advertising measurement company Zenith, social media ad spending is supposed to reach a whopping $58 billion in 2018.
That’s 21% of global ad spending — and $10 billion more compared to 2017.
Chances are, you’re contributing to increasing these numbers by investing in paid ads on social media platforms.
But are you putting money into ads with the highest potential to generate ROI?
To help you answer this question, we compiled a list of super-effective types of social media advertising across Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more.
Take a look, and find out which ads are worth your budget!
11 Social Media Advertising Formats You Must Know in 2019
Video ads — according to a survey by an ad creation platform Promo, Facebook video ad views reached 47%, which is 6% more compared to YouTube. But high consumption ratio is not all — video ads also have a large potential to drive action. Almost 70% of the survey’s respondents claim they visit a publisher’s site very often after watching their video content — not bad at all!
A study by MarketingCharts revealed that video ad completion rate is on the rise across types and devices, meaning that marketers should focus their efforts on leveraging video ads.
Canvas ads — Facebook revealed that a whopping 53% of users that open a canvas ad view at least 50% of it, and the average view time per ad amounts to 31 seconds. These ultra-high numbers are a result of canvas’ unique character. The ads provide immersive experiences and are fully interactive, encouraging users to engage with them for a long time.
Instagram Story ads — ever since its introduction in August 2016, the Stories format has been largely successful with Instagram users. Due to their popularity, Stories work great for getting brand exposure and are an effective social media advertising type.
As much as 20% of brands’ Instagram Stories receive a direct response from the viewers. Instagram Stories ads are also a powerful social media traffic driver — more so than the Feed ads.
A research by a social analytics company Delmondo suggests that you keep your Instagram Stories between 2 to 10 frames for best results.
Shoppable Instagram posts — with 75% of Instagram users taking action after seeing an ad post on the platform, it only makes sense for businesses to tap into Instagram’s shoppable posts.
The ad format, which currently is available in the US only, opens door to increasing sales on Instagram. Thanks to shoppable tags, users will be able to easily learn more about the product and hit the buy button without having to leave the platform.
It definitely looks like Instagram’s shoppable post will help boost brands’ e-commerce sales to a great extent, and can become one of the most effective types of social media advertising.
Video ads — when it comes to advertising on Twitter, the video format is the way to go. Why? First of all, Tweets with videos are highly shareable. According to the platform, videos are 6x more likely to be retweeted than images and 3x more likely to be retweeted than GIFs.
In addition, videos are viewed as non-intrusive by 67% of Twitter users. Finally, as much as 70% of marketers are confident in their ability to drive purchases with Twitter videos, meaning the format is highly successful in propelling conversions.
Although it’s Facebook where marketers are the most confident they can drive views, purchases, and engagement through video content, Twitter isn’t far behind.
Promoted Tweets — one of the main strengths of Promoted Tweets is their seamless incorporation into the newsfeed, which makes them feel natural and non-intrusive to the users.
Although some marketers complain that Promoted Tweets can be pricey (you pay per engagement), Twitters’ own data says the opposite. The platform’s research from Q1 2018 showed that the cost per ad engagement declined 28% YoY, while the ad engagements shot up by 69%. Clearly, this social media advertising type can give you good value for your money!
