The Most Interesting Findings from Social Media Studies in 2019
A lot of studies and surveys came out with surprising results, from Facebook and social media use in general declining to Instagram being the only popular social media platform on the rise in the United States.
The beginning of the year was marked by the 2019 Infinite Dial, an annual report by Edison Research and Triton Digital® that dates back to 1998 and covers the latest research on consumer usage of media and technology.
The 2019 edition was conducted on 1,500 Americans aged 12 and older who were randomly selected and interviewed by phone.
Due to some surprising findings, Edison Research then went on and conducted the Social Habit, which features data from the Infinite Dial, as well as national online surveys on 850 people over the age of 13 and in-depth in-person interviews with twelve social media users between the ages of 18 and 29.
Here is some of the most interesting stuff the surveys and interviews found:
1. More people have heard of popular social media channels than have access to the Internet
It’s hard to believe that not everyone has access to the Internet in 2020, but it’s true.
According to a survey by the Pew Research Center, 10% of U.S. adults do not use the Internet.
Yet, most people have heard of the most popular social media channels: Facebook (96%), Instagram (93%) and Twitter (92%), and 79% of Americans (223 million) say they are currently using social media.
2. Facebook is losing ground
If you’re not on Facebook, you don’t exist, right?
Well, turns out you can exist just fine.
Facebook has been losing massive ground in the past couple of years, with a drop from 67% users in 2017 to 61% in 2019. That’s an estimated 15 million fewer Facebook users in the U.S. today compared to 2017.
That’s crazy!
And Twitter seems to be following in its footsteps, with a drop from 23% users in 2017 to 21% in 2018 and 19% in 2019.
