Twitter had 151 million monthly active users in the second quarter of 2012 compared to 330 million in the first quarter of 2019, which is when Twitter last reported their number of monthly active users.
According to Twitter, the new key metric to be monitored from now on will be the monetizable daily active users.
And things don’t seem to be looking too shabby for them in that department.
Although Twitter had seen a 4% drop in the number of users from 2017 to 2019, as I mentioned in this article about the most interesting social media findings of 2019, 2020 is a whole different story.
With everyone being glued to their screens more than ever due to the COVID-19 pandemic, it’s no surprise that Twitter saw a huge quarterly jump of 14% in the number of people they can reach through advertising. And with all the other atrocities going on in the world this year, the number of people going to Twitter for news and information on protests will most likely keep the platform going steady, if not create an even bigger increase by next quarter.
But let’s get to the point and see what are the most famous Twitter accounts and how they compare to the first ten ones in 2012.