Social media is no longer just a passing fad or a side note in an otherwise large marketing effort. It is an integral part of the way companies do business. As a result, it is also an integral part of the way companies do marketing.
The most valuable brands in the world spend an inordinate amount of time planning out and executing their social media plans. So how can you keep up with them?
The answer is simple enough: project management tools. Even the most organized social media manager would not be able to keep up with the demand for social media calendars, content creation and collaboration without the use of project management software. If you are new to the field, consider these top 9 project management tools as you get started.
There are two major types of project management tools for social media managers: those that help manage the social media itself, and those that simply help the manager get organized. Sprout Social is the former. It is an all-in-one social media management tool that helps teams “monitor, respond, measure and collaborate to ensure smarter and faster communication.” In the age of information, that’s not a bad promise.
“It is truly a great platform for anyone trying to manage more than three social platforms at a time.”
~ Review from a Sprout Social User
As the name would imply, CoSchedule works primarily as a marketing calendar. The software has one major goal: out with the old and in with the new. The old way of social media management involved spreadsheets, countless email chains, and many moving parts. The new way involves a project management tool focused on social media. The software features a drag and drop calendar, a collaboration platform, and even WordPress and email integration.
“CoSchedule is our primary social sharing tool. We use it to manage, schedule, and measure our content sharing across our social channels.”
~ Review from a CoSchedule User
Evernote falls into the second category of project management tools for social media managers: the kind that helps managers stay organized and on task. Did you find an interesting piece of content you’d like to save for later? Have a thought on the bus that you don’t want to forget? Want to share content calendar ideas? Evernote can help with all of that. The productivity software doubles as a project management tool in that it allows individuals and teams to keep track of their social media plans on an integrated and collaborative platform.
“You can make notes easily, attach web links and images with notes and present it professionally to anyone. You can organize your notes with tags for easy access, and sync notes with all your devices.”
~ Review from an Evernote User
This online tool may look like a collaboration tool at first blush, but it can serve as an invaluable project management tool when it is used right by social media managers. Rather than endless email chains, managers can assign work using the platform’s card system. More than that, teams can collaborate within the cards themselves. For a marketing team that pulls from many individuals, Trello can help get social media content ready and scheduled faster.
“Trello is a great way to track workflows across numerous projects.”
~ Review from a Trello User
Built as a solution to task management, Wunderlist is an invaluable project management tool for social media managers. It is simple in its purpose but incredibly valuable for productivity. Social media managers must constantly update their to-do lists, their social media calendars, and their deadlines. Wunderlist is a simplified approach to handling the issue of changing priorities and to-dos. More importantly, the project management software is made for built-in collaboration, which means that social media managers can share lists with others on the team.
“Typically project work gets captured in a project management tool. Wunderlist is great for the small tasks that don’t end up with a team tool.”
~ Review from a Wunderlist User