Social media has profoundly infiltrated our lives. With 79% of Americans using social media in 2019, I think we can safely assume most people are on social media in one way or another. If you want to buy something, you go check out the brand on social media. If you…

Whether you’re a freelance social media professional, a small business or an agency, you need a social media management tool to help you manage your social networks and make your life easier. But what is the best platform to manage social media? What are the best free social media schedulers…

Available in over 150 countries, TikTok launched in 2016, but in 2018 the app gained a lot of popularity among young people, and became the most downloaded app. In 2020 TikTok is one of the most popular social media apps, allowing users to create up to 60 seconds videos that they can share with the world. If you are a brand and want to reach Gen Z’s attention, you must plan a TikTok marketing strategy for your brand.

Social media platforms have amazing business potential. To be able to unlock it, you need a social media marketing strategy that’s both tailored to your needs and successful. Not sure how to create one? We’re here to help! Social media’s ability to drive revenue grows stronger every year. In 2019, marketers generated a whopping $39B in revenue through social media — that’s over $12B more compared to just 2016.

Whether you’re a seasoned social media marketer or a novice, there’s one thing you absolutely need to know: social media best practices. Being aware of the do’s and don’ts of social media marketing is essential to meeting your business objectives. …

Twitter had 151 million monthly active users in the second quarter of 2012 compared to 330 million in the first quarter of 2019, which is when Twitter last reported their number of monthly active users. According to Twitter, the new key metric to be monitored from now on will be…

Cyber-crime is currently one of the biggest challenges facing businesses today. In fact, in the whole world, there is a new cyber-attack every 39 seconds! Well, a majority of small to medium-sized business (SMB) owners think that their businesses cannot be attacked by cybercriminals as there is “not much to…

Ever since Facebook launched Facebook Live Broadcast at the beginning of 2016, influencers and companies have been jumping on the bandwagon, trying to engage with their audience and gain new followers or customers. And it’s no wonder. A live video is a great way to reach your audience in a…

Almost six months since the COVID-19 outbreak began, new marketing strategies are starting to crystallize. Many of us have adjusted to working from home, found new ways to communicate remotely, and adapted brand messages to fit the situation. So it’s finally time to answer the question: What comes next? …