Social media has profoundly infiltrated our lives. With 79% of Americans using social media in 2019, I think we can safely assume most people are on social media in one way or another.

If you want to buy something, you go check out the brand on social media.

If you want to sell a product, you have to build your presence on social media.

If you want to connect with friends — or strangers — you go to social media.

If you want to be entertained, you go to social media.

It seems like a big part of our lives…


Whether you’re a freelance social media professional, a small business or an agency, you need a social media management tool to help you manage your social networks and make your life easier.

But what is the best platform to manage social media? What are the best free social media schedulers or the best social posting tools and how to manage social media for business?

Of course there isn’t a one-size-fits-all when it comes to content management and social media marketing, as with most things in life, but we’ll take a look at distinctive features in this social media management tools…


Available in over 150 countries, TikTok launched in 2016, but in 2018 the app gained a lot of popularity among young people, and became the most downloaded app.

In 2020 TikTok is one of the most popular social media apps, allowing users to create up to 60 seconds videos that they can share with the world.

If you are a brand and want to reach Gen Z’s attention, you must plan a TikTok marketing strategy for your brand.

In this article, you’ll learn 7 powerful ways to use TikTok marketing for brands in 2021.

Table of contents

  1. Define your goals
  2. Create your account
  3. Create a hashtag challenge
  4. Create content for your audience
  5. Cross-promote your videos.
  6. Create TikTok Ads for more exposure
  7. Analyze your performance

Social media platforms have amazing business potential. To be able to unlock it, you need a social media marketing strategy that’s both tailored to your needs and successful.

Not sure how to create one?

We’re here to help!

Social media’s ability to drive revenue grows stronger every year.

In 2019, marketers generated a whopping $39B in revenue through social media — that’s over $12B more compared to just 2016.


Whether you’re a seasoned social media marketer or a novice, there’s one thing you absolutely need to know: social media best practices.

Being aware of the do’s and don’ts of social media marketing is essential to meeting your business objectives. Plus, it will make your decision-making process a whole lot easier!

To help you manage your social media channels in the best way possible, we compiled a list of 13 top social media best practices.

13 Social Media Best Practices For Marketers

  1. Play to social media platforms’ unique strengths
  2. Engage with your audience on a regular basis
  3. A/B test different elements of your strategy
  4. Cross-promote your social…


Twitter had 151 million monthly active users in the second quarter of 2012 compared to 330 million in the first quarter of 2019, which is when Twitter last reported their number of monthly active users.

According to Twitter, the new key metric to be monitored from now on will be the monetizable daily active users.

And things don’t seem to be looking too shabby for them in that department.

Although Twitter had seen a 4% drop in the number of users from 2017 to 2019, as I mentioned in this article about the most interesting social media findings of 2019


Cyber-crime is currently one of the biggest challenges facing businesses today. In fact, in the whole world, there is a new cyber-attack every 39 seconds! Well, a majority of small to medium-sized business (SMB) owners think that their businesses cannot be attacked by cybercriminals as there is “not much to steal”. This is quite an unfortunate misconception!

Studies have shown that SMBs have become major targets by cybercriminals. According to the Federation of Small Businesses, in every 5 SMBs, one has faced a cybercrime in the last two years. The vulnerability is owed the fact that SMBs tend to focus…


Ever since Facebook launched Facebook Live Broadcast at the beginning of 2016, influencers and companies have been jumping on the bandwagon, trying to engage with their audience and gain new followers or customers.

And it’s no wonder. A live video is a great way to reach your audience in a real, down-to-earth way, showing you’re up for open communication and gaining their trust and appreciation.

As opposed to YouTube, where most videos tend to look very professional, are highly directed or follow a cookie-cutter format, Facebook Live has a more relaxed feel to it, and is — of course —…


Almost six months since the COVID-19 outbreak began, new marketing strategies are starting to crystallize. Many of us have adjusted to working from home, found new ways to communicate remotely, and adapted brand messages to fit the situation. So it’s finally time to answer the question: What comes next? What will post-COVID marketing look like?

During the first half of 2020, distinct trends emerged in digital marketing strategies. Those trends have been analyzed in detail as part of a coronavirus marketing survey by Easypromos, a rising martech platform based in Europe.

Let’s take a look at how brands are responding…


The social media giant that we all know as Facebook was born over 16 years ago in a college dorm room at Harvard and is now boasting 1.73 billion daily active users, with $17.74 billion in revenue for the first quarter of 2020, according to the Q1 2020 reports released at the end of April.

But how was it all born?

Who was the first Facebook user and who created the first Facebook account?

And where are the first Facebook users now?

If you’re curious to know who created the 1st Facebook account and who are the people that followed…

Hot In Social Media

Hot Social Media Tips and News for the Social Generation. https://hotinsocialmedia.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store